World Gin Day 2012 – Recap

The fourth World Gin Day occurred on the 9th June, and was a tremendous success thanks to the gin brands, bars and people who all got involved. The day has grown to a greater extent than I could have imagined. I’ve pulled together a short summary of things that happened on the day:


Literally as soon as World Gin Day landed in Australia the tweets came through about people enjoying gin, which was helped by the work of The West Winds Gin in setting up events across Australia. This year was the first time that you could see different timezones coming into World Gin Day, a mention of a morning Red Snapper or Breakfast Martini. Drifting into G&Ts later in the afternoon, and the harder drinks such as Negronis towards late evening.

A key point happened at 11.30 BST when the first report came in that ‘World Gin Day’ was trending. This was true, but I wasn’t too sure what had triggered it, whilst the hashtag for the day was #WorldGinDay it was the phrase it self that had trended. A quick search revealed that @Queen_UK had Tweeted about the day, and the associated influx of retweets had pushed the phrase into a trending topic.

Competitions had been released on Twitter on the hour from between 11AM – 8PM BST and there was a great amount of participation on that front, though one thing that was clear is that the ‘Competition’ crowd noticed these. Though it was great to see normal Twitter users, who were not involved in the drink industry, discussing World Gin Day and their plans with their friends.

Often people thought that the day had been made by a corporate giant, as some cynical PR ploy, though in fact it was just me!


Whilst Twitter was good on the day, the lead up to the event did not have much buzz. This was contrasted on Facebook where the World Gin Day Facebook Page was key to spreading the word amongst Facebook users. Through the use of regular updates, and pictures the level of interaction grew as seen below:

Part of the growth in the days proceeding the event was due to posting a picture as the Facebook cover photo (part of which is seen earlier in this post), which invited people to ‘Like and Share’ to be in with a chance of winning a bottle of their choice from the picture. This picture, has had around 1,600 shares and over 1,300 likes – all of these interactions mean that their activity is likely to be seen in their Facebook news feed and helped the day gain traction.

On the actual day competitions were released from 11AM-8PM BST though whilst there was a greater interaction, compared to the competitions released on Twitter, it has been harder to get in touch with the winners. Which means that a week later I may have to redraw the winners from Facebook, the Twitter winners have all been in touch and their gin will be with them shortly!


Bars and brands were encouraged to host events on the day and there was a great uptake. From the JW Mariott Mumbai launching Arola it’s new restaurant which featured India’s first gin bar, to the events across Australia, Greece, Poland, USA, and of course the UK.

World Gin Day poster at Graphic Bar

Bombay Sapphire launched their Bombay Sapphire Blue Rooms venue on the day, Graphic Bar hosted an American gin tasting and got truly behind the day with posters across their venue, as did the launch of a World Gin flight at the London Gin Club.

From looking at Twitter it was clear that people were encountering the day through bars being involved, and this year was the first time we had approached bars to get involved and certainly won’t be the last. Thanks to every bar who got involved, mentioned it through email newsletters, Facebook and Twitter. It certainly helped raise awareness of the day.


Due to the day being spread across the internet, it was picked up by quite a few websites and blogs. There was mention in Timeout Australia, The Whisky Exchange and many more.

Thanks to everyone who got involved, and a selection of posts that were spotted:

That was World Gin Day 2012, and next year is the FIFTH World Gin Day so look out for some new surprises.


  1. Mike says:

    Hi, thanks for the shout out with regard to my WGD post. It is GREAT to see like-minded Gin-lovers out there, and I am enjoying going through your site. Keep up the good work!


  2. Great work with all your organising, looking forward to next year!

  3. Gin gets a bad rap and I am happy to sing its praises. Thanks for the mention in such fine company.

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